IPO Brand Moment · Multi-Screen Activation · Large-Format Motion

The Overview For ZipRecruiter’s NYSE debut, I led the motion design for a full-square takeover of Times Square. I moved beyond the initial "static message" brief to develop a procedural "golden confetti" system that unified dozens of disparate screens into one synchronized brand experience.

The Strategy

• Contextual Power: Balanced high-contrast legibility with "stopping power" for a visually saturated environment.

• Creative Initiative: Built a custom particle simulation to provide a cohesive visual thread across the entire landscape.

• Technical Scale: Managed dozens of unique, large-format resolutions with frame-accurate synchronization and a complex render pipeline.

The Impact The activation served as the primary visual anchor for the company’s public IPO. By dominating the landscape with a premium, festive atmosphere, the takeover amplified the milestone for a global audience and established a vibrant brand presence in the world’s most visible arena.