Designing Motion for
Feature Launches
I led visual and motion design for multiple product launches, partnering closely with product, marketing, and growth teams. The work focused on explaining new functionality clearly, driving adoption, and staying consistent across touchpoints.
Deliverables often included in-product modals and banners, web and email assets, organic social videos, and short product moments for TV and paid media.
Feature #1: Be Seen First
Feature launch video designed for organic social.
This video introduced ZipRecruiter’s Be Seen First feature, which helps job seekers stand out to employers by moving their application to the top of the list. The goal was to quickly communicate the value of the feature and spark curiosity in-feed, using fast pacing and minimal copy to maximize retention.
Feature #2: Resume Database
Launch assets created for organic social, email, and in-product surfaces.
I designed a short walkthrough video explaining how employers can search and connect with candidates through the Resume Database. Supporting assets included a static social post, in-product banner, and modal graphic, all designed to feel consistent while adapting to each surface.
Feature #3: Schedule Meetings
Animated email asset for feature awareness.
This short looping GIF was designed for marketing emails to introduce the Schedule Meetings feature. The animation focuses on a single action and benefit, keeping the message clear and scannable in an inbox environment.
Feature #4: ZipIntro
Product walkthrough videos created for different stages of the user journey.
I designed two versions of the ZipIntro walkthrough. One is a slower paced version used by customer support to guide users step by step. The other is a faster, more concise version that lives on the product site, focused on quick comprehension and activation.
Campaign Spotlight: National TV Ads
Short product animations created for national TV spots.
These animations highlight key product moments, including ZipIntro and matching, within a few seconds of screen time. The challenge was to make each feature legible and recognizable at broadcast speed while staying aligned with the broader campaign creative.