Motion for
Feature Launches
Motion systems designed to translate complex product updates into clear, high-performing launches.
The Overview I led the visual and motion design for a suite of high-impact product launches, partnering closely with Product, Marketing, and Growth teams. My focus was on translating complex functionality into clear, high-fidelity motion narratives that drive user adoption and maintain brand consistency across every touchpoint—from in-product modals to national broadcast.
Feature #1: Be Seen First
(Social Launch)
Introduced a premium seeker feature using high-velocity pacing to maximize retention and quickly communicate the value of application prioritization in-feed.
Feature #2: Resume Database (Multi-Surface System)
Developed a modular asset system for the RDB relaunch that scaled across social, email, and in-product surfaces. This ensured platform consistency while adapting to various aspect ratios and user intents.
Feature #3: Schedule Meetings (Email Awareness):
Designed a high-impact looping GIF that distilled a complex scheduling workflow into a single, scannable action. This strategy increased feature awareness within a low-attention inbox environment.
Feature #4: ZipIntro (Onboarding & Education)
Designed two distinct walkthroughs: a methodical guide for customer support and a high-energy version for the marketing site. This dual-path approach lowered the learning curve for new users while accelerating activation.
National Campaign Spotlight: Product-in-Action
I designed and animated the core product moments featured in ZipRecruiter’s national TV spots. The challenge was ensuring feature legibility at broadcast speed—translating complex UI into recognizable, high-impact visuals for a national audience.