Motion for
Feature Launches

Motion systems designed to translate complex product updates into clear, high-performing launches.

I led motion and visual design for a suite of product launches, partnering with Product, Marketing, and Growth teams. The focus was always the same: make complex functionality feel immediate, intuitive, and worth a second look, whether it was a 15-second social video or an in-product modal.

Be Seen First

A short-form social video introducing a premium job seeker feature that lets candidates signal intent and stand out after applying. Paced for feed retention with the value communicated in the first few seconds.

Resume Database

A modular asset system for the Resume Database relaunch, scaled across social, email, and in-product surfaces. One visual system adapted across a LinkedIn post, dashboard banner, and in-product popup.

ZipIntro

Two versions built for different audiences. A longer walkthrough for sales and customer support teams onboarding new users, and a shorter in-product modal guiding users through the feature step by step.

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Times Square Billboards

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Meta Performance Systems