National Campaign Co-Branded Campaign
I led design across ZipRecruiter’s national co-branded campaign with Marvel Studios’ Ant-Man and the Wasp: Quantumania. The work translated a large-scale entertainment partnership into clear, product-driven moments across TV, digital, and a custom landing experience.
My focus was ensuring the ZipRecruiter product felt native to the story, legible at speed, and effective across every touchpoint.
Scope of work:
Motion graphics for national TV and CTV spots
Product UI integration and animation
Landing page design and motion
Collaboration with brand, marketing, and partner teams
I designed a custom landing experience that extended the campaign beyond TV. The page connected the Marvel narrative to ZipRecruiter’s core product value, reinforcing familiarity while driving exploration and engagement.
Link to live site
Landing Experience
I designed and animated all UI screens shown in the spot.
Results & Impact
The campaign delivered strong brand and engagement lift, particularly among Gen Z audiences.
+10 points in brand love, +15 points with Gen Z
+11 points in brand trust, +12 points with Gen Z
163M impressions delivered in six weeks
+1 point lift in unaided brand awareness overall, +2 points with Gen Z
92 percent positive social sentiment
380K visits to the campaign landing experience
We believe in simple ideas, strong relationships, and lasting impact. What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.