Ant-Man x ZipRecruiter:
The "Quantum" Partnership
Co-Branded National Campaign · Multi-Channel Motion · Interactive Landing Experience
The Overview I led the motion design for ZipRecruiter’s national co-branded campaign with Marvel Studios' Ant-Man and The Wasp: Quantumania. The challenge was to make a hiring platform feel at home inside the Marvel Cinematic Universe. I developed a visual system that integrated fictional Marvel motifs into the ZipRecruiter UI, creating an immersive experience that resonated deeply with Gen Z audiences.
The Strategy
Visual Synthesis: Blending the "Quantum" aesthetic with a professional UI to make the partnership feel organic rather than forced.
High-Stakes Constraints: Delivering to rigorous Marvel/Disney studio standards while maintaining the primary goal of driving user engagement.
Interactive Landing Experience: Moving beyond passive viewing to active user engagement through custom motion and interactive elements.
I transformed the standard job search UI into an immersive Marvel experience, allowing fans to interact with both brands in a playful, high-fidelity environment. By connecting the Marvel narrative directly to ZipRecruiter’s core product value, I created a bridge that drove exploration and engagement far beyond the initial TV spots.
Link to live site
Landing Experience
I designed and animated the modular UI systems integrated throughout this national broadcast and social campaign.
Results & Impact
The campaign delivered a significant lift in brand health and engagement, dominating national channels for six weeks.
Massive Scale: Delivered 163 million impressions in just six weeks.
Engagement: Drove 380,000 visits to the campaign landing experience with 92% positive social sentiment.
Brand Sentiment: Achieved +10 points in brand love and +11 points in brand trust.
Audience Growth: Realized a +2 point lift in unaided brand awareness among Gen Z.